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We already minimise packaging wherever it is practical to do so. But Wood Positive is about doing even more: going beyond the standard practices to make a real, positive difference.
Being Wood Positive means we will offset all the wood-based paper and pulp that goes into our primary, secondary and transit packaging. We will do this through a mixture of planting and protecting trees. We will plant new high-conservation-value trees, and protect established trees, in areas threatened by clearance.
The Wood Positive initiative will see all products made from paper and card carry the Wood Positive logo, which represents the commitment of The Body Shop of going that extra mile and making a positive impact on the environment.
This ongoing commitment will target biodiversity hotspots all over the world, such as the Ecuadorian Andes, and the highly endangered Atlantic Rainforest. In partnership with the World Land Trust, the Wood Positive initiative will work by selecting native tree species known for their positive impact on local biodiversity. Working to regenerate land back to its true form, fragile habitats will also be protected from logging – helping to protect the land for generations to come.
Visit our website for more details about the programme.