Cruelty Free International and The Body Shop call for a ban on cosmetics testing on animals

Cruelty Free International, the world’s first global non-profit organisation dedicated to ending product testing on animals for cosmetic purposes, is launching its first global pledge campaign at The Body Shop on 15 May!

Across the world, The Body Shop customers will have the opportunity to sign a pledge in-store to support Cruelty Free International’s push for a global ban on animal testing for cosmetic products and ingredients.

Explaining why Cruelty Free International has partnered with The Body Shop, Michelle Thew, Chief Executive of Cruelty Free International said,

“The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start.  They have led the way with their efforts to drive animal testing out of the cosmetics industry, and Cruelty Free International is delighted that this commitment is again at the forefront of The Body Shop’s campaigns.”