Pick Your Perfect Mascara

Having trouble deciding which of our mascaras is right? Then scan our cheat sheet for quick help:

I think that our mascaras are an absolutely essential element in your makeup bag, no question. Just think about what great mascara can do for you: it can open up your whole eye and – paired with just a blush – can create an entire look. Sometimes people are a little intimidated about making a mascara choice, because they aren’t quite sure what they need. Here’s a brief little cheat sheet on our line of mascaras, and a close-up of their varied brush shapes.

Divide & Multiply – This mascara uses ultra-fiber based technology to lengthen and clearly define lashes. I love this mascara because I already have fairly dark and full lashes. This just makes each lash stand out while giving them all an incredibly natural look.

Super Volume – Just like the name says, this mascara gives you incredibly plumped volume by thickening layer after lash layer. Perfect if you’ve got shy or skinny lashes.

Define & Lengthen – The specially shaped brush on this mascara helps it to get into every corner of your eye for maximum definition. Lashes are separated and lengthened dramatically, perfect for those trying to create a bold, nighttime look.

Waterproof – Whether swimming or sobbing, this mascara will be sure to see you through it all. Silicone-treated pigments wrap around each individual lash to protect and seal the color for all-day wear.

Double Intensity – Mascara that packs the maximum punch, this tube both lengthens and thickens with a primer and top-coat. Not for the faint of heart!

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