Check out our detailed eye map to demystify the process of fabulous eyeliner application.
People ask a lot of questions about eyeliner and how best to apply makeup in the area closest to the actual eye itself. I get it: it can be tricky and a little nerve-wracking to do all of that fine detail work.
One [...]

An easy How To Get The Look if you’re digging for a last-minute costume idea!
People get excited about Halloween pretty early on, so there have been a few requests for makeup looks dramatic enough for dressing up, but not so complicated that you can’t do them with the products you already have in your drawer. [...]

Can’t conjure a costume? Simple yet gorgeous ideas to impress at that upcoming party!
Halloween is such an incredibly fun time of year. It’s the only time of year that we adult types get to play dress-up with reckless abandon and indulge in creative costuming. But if you’re looking for a little motivation for a costume [...]

Some tips on how to wear our Metallic Eye Definers for day and evening without overdoing it.
I get asked a lot of questions about how to wear brightly colored eyeliner. The trick is to keep your entire eye muted except for the eyeliner, and you should either line your upper lid or lower, not both. [...]

Tired eyes? Brighten them up with this quick & easy How To Get The Look!
With work and school back in full fall swing, some of you may be, like I am, struggling with an old beauty foe: lack of sleep. Sleep is usually what we sacrifice when things start to get busy, and losing those [...]

Lots of women are afraid to give bold lip looks a try, either because they aren’t sure what shade to choose, or they aren’t sure how to keep the color from smudging throughout the day. With our brand new Colourglide Lip Color collection, you’ve got over 30 long-wearing shades to choose from. Here’s how to [...]

In honor of the makeover of our Tea Tree Oil skincare line, I’ve created a look inspired by all of those gorgeous greens. This is a smoky green eye look that showcases the rich pigmentation of the green shades in our makeup collection. Give it a try and let me know how it turns out [...]

This week’s How To Get The Look is inspired by our newly kicked-off celebration of Community Trade Coconut Oil. There are some browns and creams, along with just a hint of light, summery blues. It’s a good way to wear subtle but lively tones, in case you’re stuck in a bit of a color rut.

Begin [...]

The July 4th holiday festivities always seem to inspire such creative representations of the red, white, and blue. From decorations to clothing, people seem to love finding newer and more eye-thrilling ways to showcase their patriotic sides. We are encouraging that by presenting a couple of the creative uses of style and makeup we found [...]

We are all aware that our skin changes over time. Each stage in our lives represents a shift in the needs of our skin, which is why we’ve created several different skincare lines, each addressing different needs.
Our Wise Woman line is specifically formulated for mature skin. In addition to being super hydrating, Wise Woman products [...]