Earth Aid is thrilled to partner with The Body Shop, the original ethical beauty company.  The Body Shop continues its reputation of being a steward of good health and the environment, which is why we are so excited to work with them.  Earth Aid and The Body Shop’s shared values have brought us together, and together, we made The Body Shop the first company to reward all Americans for saving energy at home through our innovative Rewards Program.  This week, we’re excited to announce another step along that path: providing another new incentive for Americans to get started saving.

EarthAid.net is the first and only service that enables households to track all of their utility usage and savings in one place online. The platform allows consumers to compare their usage to that of their friends and neighbors, find easy ways to save and earn rewards for saving. Households simply visit www.earthaid.net/TheBodyShop to create a free account and earn points based on how much energy and water they save.

Since Earth Day 2010 (April 22, 2010), for consumers who earn 75 Earth Aid Rewards points, The Body Shop has offered $10 off any purchase of $50 or more online at www.thebodyshop-usa.com as Earth Aid’s premier National Rewards partner.  In addition, The Body Shop is challenging Americans to get creative in saving energy and getting their friends and neighbors engaged in saving - presenting prize packages worth $50 to each of the top five savers whose friends and families collectively save the most energy in two sequential three-month energy saving challenges hosted at Earth Aid.  The winners of the first such contest will be announced later this week.

Today, though, we’re excited to take this partnership one step further, and announce a new incentive:  all Americans who sign up for Earth Aid and start down the path of saving earn a free shipping coupon for all purchases of $30 or more at www.thebodyshop-usa.com.  So spread the word to anyone who hasn’t yet joined Earth Aid and encourage them to sign up today and start saving at www.earthaid.net/TheBodyShop.

While we have hundreds of local, regional, and now national partners, we’re particularly excited about joining with The Body Shop — our premier National Rewards Partner — to provide this added incentive this summer for people to start dialing down their energy use at home and, as a result, can start dialing up their purchases at The Body Shop.  The Body Shop is leading the way in promoting sustainability, serving as a model of corporate citizenship, and we’re excited to be working together.

If you’re in Manhattan this week, spot our Rainforest Hair Care truck to find out the secret to naturally beautiful shiny and soft hair. Treat yourself to gorgeous hair with free samples and deals from The Body Shop plus photo opportunities with a real live mermaid! Free of silicones, parabens or colorants, the Rainforest Hair Care collection features product to address every hair type and is not harmful to the aquatic environment once it goes down the drain. That’s why 10 out of 10 mermaids prefer it. We think your hair will too.  You can also spot our friendly mermaids on Saturday, August 14 at select malls. See below for our schedule:

Rainforest Truck Tour

Wednesday, August 11th

Harlem -1 East 125th Street – 11:00 a.m. – 1:00 p.m.
Broadway 2: 2519 Broadway – 1:15 p.m. – 3:45 p.m.
Madison and 85th – 1145-1155 Madison Avenue – 4:00 p.m. – 7:00 pm.

Thursday, August 12th

Lexington Ave  - 714 Lexington Avenue– 11:00 a.m. – 1:00 p.m.
Rockefeller Center – 1270 Avenue of the Americas – 1:15 p.m. – 3:45 p.m.
Grand Central – 420 Lexington Avenue

Friday, August 13th

Broadway 1 – 747 Broadway– 11:00 a.m. – 1:00 p.m.
Soho – 154 Spring Street – 1:15 p.m. – 3:45 p.m.
South Street Seaport – 16 Fulton Street – 4:00 p.m. – 7:00 pm

Rainforest Mall Windows

Saturday, August 14th

Time: 11:00 a.m. – 7:00 p.m.

Location:

Garden State Plaza Mall
246 Garden State Plaza
Paramus, NJ

Willowbrook Mall
1440 Willowbrook Mall
Wayne, NJ

Roosevelt Field Mall
630 Old Country Road
Garden City, NY

Thursday, August 5th through Saturday, August 7th, we’ll be stopping traffic in New York City in support of our Stop Sex Trafficking of Children & Young People campaign. Petitioners will carry picket signs with anti-trafficking messages while recruiting others to sign our petition encouraging the US government to change the laws that allow children to be arrested and prosecuted when they are victims of sex trafficking.

Also, be sure to keep an eye out for our projections around the city - we’ll be displaying the alarming statistics on child sex trafficking in lights on the sides of buildings.

So stop by to learn about our campaign and sign the petition. If you’re not in NYC, you can still sign our petition in-store or online at http://petition.thebodyshop-usa.com. Your signature can really make a difference!

Petition Flash Mob Schedule

Projection Schedule

For our newest How To Get The Look, we turn once again to our store associate and makeup lover to the north, Beauty Newbie. She started out only knowing the basics, and now she’s using the skills she’s picked up to teach us all how to create looks like this golden, shimmery summer look. It’s subtle enough for daytime wear, but pop on a little extra shine and that look is ready to go out on the town!

Below are the products that are used in the video:

Concealer
Nature’s Minerals Foundation
Shimmer Waves in Peach

Women are primed and prepared for taking care of their skin from the time that we are just barely in our teens. Whether it’s our mothers or friends, or the magazines we read, they all make sure that we’re prepped and ready to begin managing our delicate facial skin.

This is not necessarily the case for men, who often neglect their facial skin despite the fact that they routinely ravage it with the rigors of shaving. The Body Shop’s men’s skin care line can come to the rescue, though, with a few easy steps to getting better protected, smoother man-skin!

• Step 1: Cleanse – Cleansing is a great step to do before you shave, mainly because you want to wash off the remnants of dead skin from your night’s sleep before you begin shaving. Our gentle For Men Maca Root Face Wash will help to soften and cleanse without stripping your face and drying it out. The menthol will help skin to feel awake and refreshed. You can also start with the For Men Maca Root Face Scrub, which helps to exfoliate and soften whiskers to make them easier to shave off.

• Step 2: Protect – Immediately after shaving is the perfect time to soothe and protect your skin from the dreaded razor burn. Gently pat on the For Men Maca Root Razor Relief to keep your skin calm before applying moisturizer.

• Step 3: Moisturize – The environmental pitfalls of the day can really take a toll on skin, which is why moisturizing is so very important. Guys, if your skin runs slightly to the oily side of things, use our For Men Maca Root Oil Balance Protector, which moisturizes while also controlling oil and shine. Guys don’t like to be shiny either! To get reviving moisture and SPF protection, try the For Men Maca Root Face Protector, which has SPF 15 for daily defense.

• Step 4: Revive – If eyes are tired or slightly puffy, the For Men Maca Root Eye Rescue Serum will brighten up even the most unsightly looking bags. The skin around your eyes is delicate, guys! Be gentle while patting it on.

From Facebook to Flickr, today’s world is an endless photo opp. Whether it’s a little avatar beside your name on your chat client, or a hi-def photo online, there are a couple of tips and tricks from the pros that you can use to make sure you’re always showing yourself in the best light. And angle!

• Perfect Your Stance – Standing with feet awkwardly apart or slightly twisted can produce some very strange photographic results, so find a comfortable stance that feels natural to you. You can also use your stance to accentuate your favorite features, like turning slightly backward to show off those lovely shoulders and back. Practice in the mirror at home so that you’ll be ready to go when your close up moment arrives!

• Refine Your Shine – To avoid looking shiny like a flash bulb in your photos, take one simple step to control shine and look perfectly polished. Just keep a little compact of powder in your bag, and grab it before the shutter snaps. Dab on a little on your nose, forehead, and chin, the three areas where you tend to get the most shine. You’ll be matte and fabulous in no time!

• Smile! – It sounds so simple, but trust me, it works. Everyone loves a happy face in a photo, so give it your best. Even if you look a little goofy, it’ll be a sweet shot that will make you giggle. For extra tips and tricks, get some professional help!

• Work Your Angles – Try tilting your chin down slightly, which typically makes for a better photo. And try not to let the photographer take the photo from under you, which is an unflattering angle for everyone.

Makeup can sometimes seem like overkill on a hot, humid summer day, so try sticking with a makeup look that’s light and fresh for the summertime. Beauty Newbie, our store associate/YouTube makeup guru, has worked out something quick and easy to have you looking polished without feeling weighed down.

The products used in the video are:

Nature’s Minerals Foundation SPF 25
Face & Body Brush

Skin Primer Matte It
Moonstone Baked Eyeshadow – in lieu of using this, which is only available in Canada, use the comparable Eye Color Shade 45: Star Silver

Nature’s Minerals Eyeshadow Brush
Jade Baked Eyeshadow – Instead of this, you can use the comparable Eye Color Shade 42: Midnight Blue

Eyeshadow Blender Brush
Carbon Black Eye Definer
Baked Powder Bronzer in Warm Glow
Love Gloss in Sweet Peach

One of the absolute best things to happen to makeup lovers across the world is YouTube. YouTube is a wonderful place to find product reviews, see makeup tutorials for achieving the look you want, and connect with thousands of other creative makeup artists from around the globe. We’ve gone and highlighted 5 of the YouTube vloggers that we’re watching right now, and who seem to have a bit of a soft spot for our makeup!

Who are you watching on YouTube these days? Leave the name of your favorite in our comments so that we can check them out, too!

• Dulcecandy87 – You might recognize DulceCandy’s bright and upbeat personality from when she participated in our Fall Haul event about a year ago, but we’ve been keeping up with her for quite a while. We love her adventurous makeup looks, as well as her funny, bubbly banter that keeps her more than 200,000 subscribers coming back for more. You can check out her most recent Body Shop haul right here!

• Bubzbeauty – Aside from the joy we get listening to her lovely accent, Bubzbeauty has a way of translating beauty advice into simple yet effective tips and tricks for her subscribers to use in their every day lives. Her quirky and friendly style makes her an easy favorite, which you can tell by her subscriber count of more than 320,000. Check out this video she did for the summertime, talking about some of her favorite products, including a select few from The Body Shop!

• Lollipop26 – Sophisticated, polished, and classy – these are some of the adjectives that come to mind when you watch through all of Lollipop26’s YouTube tutorial and haul videos. She sorts through products and gives her opinion on the best of the bunch. Watch her product rave review on The Body Shop here.

• BeautyNewbie – One of the newer additions to our vlogging roster, Beauty Newbie is an adorable expert-in-training who not only uses our products, but also acts as a Canada store associate! We love it when people who know our products best show others how to use them, so check out her most recent tutorial on our blog!

• MoonbeamStarlight – Cute-as-a-button MoonbeamStarlight does super-cute videos (sometimes even in mouse ears!) that we love to watch. She makes us giggle while offering great beauty tips and fascinating hauls and swatches. What could be better than that? Check out her latest video featuring Body Shop products here.

Over the years, you may have enjoyed some of our Home Fragrance Oils and the scents that tend to shift and change to reflect the current season. Scents are such an integral part of creating a comfortable environment – they can relax or revive you, depending on the scent!

That’s why I’m so excited to introduce a bevy of new scents to go along with some of our old favorites. Even more exciting is that these new scents come in several different forms to fit your lifestyle: candles, room spray, fragrance oil, and reed diffusers.

There are several new scents for you to sample: Mandarin & Tangelo, Pomegranate & Raspberry, Vanilla & Lime Blossom, Sandalwood & Ginger, Aloe & Soft Linen, Fire Lily & Amber, and Green Tea & Lemon. I’ve sampled them all, and they’re light enough to use in every part of your house, and even on your linens, but substantial enough to last throughout the day. Right now I’ve got the Aloe & Soft Linen Body, Room & Linen Spritz on my bedside table, which is the perfect light, clean scent for summer. A few blasts in the air and on my sheets and I’m good to go!

The newest home fragrances also include several of our proud Community Trade ingredients, including organically-grown soya oil from Brazil in the home fragrance oils and reed diffusers, and honey in the Body, Room & Linen Spritzes!

Tried any yet? What do you think?

The United States is one great big country, so it’s no surprise that across this great land, different styles, techniques, and tricks abound. And despite the fact that some of these cute trends are regional, they’ll work across state lines, we promise!

Read on below for an inside scoop on a few sweet regional secrets to keep you looking and feeling flirty and feminine this summer season!

• California Girls have been immortalized in many a song for their lovely, tanned skin. It’s long been their trademark, and over the years, many other parts of the country have been seen striving for that golden skin. The good news is that you no longer have to bake your sensitive skin in the sun to get that sun-kissed look! Try our Vitamin E Everyday Summer Face Lotion to bring gradual, sunless color to your delicate facial skin.

• Hawaiian Women are known for wearing gorgeous flowers in their hair, specifically the exotic Hibiscus flower. Not only are these flora absolutely stunning, but local custom is that a woman who is single and looking wears her flower on the right side of her head, and a happily coupled woman wears hers on her left side, the side closest to her smitten heart!

• Southern Belles are known for keeping fashionable even in the absolute hottest and most humid of climates. Their secret: sundresses. Sundresses somehow have the ability to be both appropriate for swanky dinners out, or dressed down for a college football game, and the most key ingredient to a successful sundress is color. The more vibrant, the better! This is why Southern belles walk around looking like a bouquet of flowers and attracting plenty of admiring glances.